Life Without Wal-Mart

"I know."

"You should lose it. You need to lose it."

Every salesperson who passes by, Bernstein asks: "What's new? What's exciting?" But in the end, he heads for the sales rack in the rear.

He pulls out a few 44 regulars before finding a green Armani. He throws it on but decides it's too tight. Finally, he finds the same jacket in gray. It fits.

"Get Vito," Bernstein says from the mirror. Manny calls the tailor, who arrives in minutes, chalk in hand.

Manny says the jacket is $525, but with 25 percent off, it comes in at just under $400.

"I'll come back for it on Saturday," Bernstein says on his way out. No money changes hands.

Bernstein talks again of losing the Wal-Mart account. He tries to wave it off at first: "It's just part of the business."

He explains that now he can try to get business from direct Wal-Mart competitors, even Target.

But after a bit, he reveals that he has some hard feelings over being dumped after 32 years. "It's an emotional loss. Most definitely, it's an emotional loss," he says. "I was distraught. It was like losing an old friend."

On the way toward the door, Jan spots him again. "See you Saturday?" she says with hope.

Bernstein replies, "You know I'll be back."

The man who made his living helping to sell cheap merchandise all over the world has plenty to spend on shopping — and it's safe to say he won't be doing it at Wal-Mart.

Bob Bernstein speaks in these clips from in-house promotional videos provided by Bernstein-Rein.